In a groundbreaking move, TVS Motor Company has embarked on a strategic alliance with Zurich-based Emil Frey Group, a century-old enterprise and a prominent name in automotive distribution. This collaboration marks a significant leap in TVS’s global expansion strategy, tapping into Emil Frey’s extensive distribution network and profound market insights in Europe.
A Century-Old Partnership
The partnership signifies a union of two century-old, pedigreed organizations, both committed to responsible and sustainable mobility, as well as unparalleled customer service. TVS’s Managing Director, Sudarshan Venu, emphasizes the importance of this alliance, calling it a crucial step in their global expansion strategy.
Leveraging Market Expertise
Emil Frey, known as one of the largest automobile importers and retailers in Europe, serves many leading automotive brands across the region. In this collaboration, Emil Frey Group entities will take charge of distributing TVS products in selected countries, utilizing their robust sales, marketing, and service networks.
Product Lineup for Europe
Among the TVS products set to make their mark in Europe are the Jupiter 125, NTORQ, Raider, iQube S, Ronin, Apache RR 310, and Apache RTR 310. This diverse range caters to different segments of the market, showcasing TVS Motor’s commitment to providing cutting-edge products to European customers.
TVS Motor products are already available in 80-plus countries, spanning the geographies of Asia, Africa, and Latin America. With exports comprising nearly 25 percent of the company’s business in the first half of the current fiscal year, this alliance is poised to strengthen their global footprint.
How does the partnership benefit TVS Motor Company?
The partnership with Emil Frey Group is a crucial step in TVS Motor Company’s global expansion strategy. It provides access to Emil Frey’s extensive distribution network and deep market insights in Europe, especially in countries where Emil Frey Group entities will take charge of product distribution.
Which products will be available in Europe?
TVS Motor will introduce a range of products in Europe, including the Jupiter 125, NTORQ, Raider, iQube S, Ronin, Apache RR 310, and Apache RTR 310. This diverse lineup caters to different preferences and segments in the European market.
How does Emil Frey contribute to the partnership?
Emil Frey, being one of the largest automobile importers and retailers in Europe, brings valuable expertise to the partnership. Their entities will handle the distribution of TVS products in selected countries, utilizing their well-established sales, marketing, and service networks.
What is the significance of the alliance for TVS Motor Company?
The alliance signifies a coming together of two century-old organizations with shared values of responsible and sustainable mobility and customer service. It is a strategic move towards global expansion, with Europe identified as a key market for TVS Motor Company.
Can I find TVS Motor products in other parts of the world?
Yes, TVS Motor products are already sold in 80-plus countries, covering the geographies of Asia, Africa, and Latin America. This partnership further strengthens their global presence, expanding their reach to new customers in Europe.
How does TVS Motor envision its role in the European market?
TVS Motor Company aims to bring its cutting-edge products closer to European customers through this strategic alliance. The focus is on providing high-quality, innovative products that align with the preferences and demands of the European market.
In conclusion, the alliance between TVS Motor and Emil Frey Group marks a historic moment in the automotive industry. As TVS Motor forays into the European market, leveraging Emil Frey’s expertise, customers can anticipate a diverse range of innovative and high-quality products. This collaboration not only strengthens TVS Motor’s global presence but also reflects a shared commitment to responsible and sustainable mobility.
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